Stakeholder Engagement Planner — plan engagement that actually lands.
Projects rarely fail on engineering alone. This planner maps every stakeholder by influence and interest, sets a deliberate strategy for each — approach, frequency, channel, owner — and schedules the touchpoints across a twelve-week horizon, so support is built rather than assumed.
What it does.
The Stakeholder Engagement Planner turns a list of names into a working plan. You rate each stakeholder’s influence and interest on a 1–5 scale and record their current sentiment — supportive, neutral, or resistant. The planner places them on the influence/interest matrix and classifies each into a quadrant: manage closely, keep satisfied, keep informed, or monitor.
From the map, you set the strategy: an engagement approach (direct, delegate, inform, monitor), a contact frequency, a channel, the key messages, and a named relationship owner. A twelve-week communication calendar then holds the plan to account — briefings, reports, meetings, and workshops placed week by week, with totals showing where the load falls and a dashboard flagging the gaps that matter, starting with any manage-closely stakeholder who has no owner.
Inside the free edition.
- Interactive web tool — build the map in your browser with a live influence/interest matrix, nothing installed, nothing sent to a server.
- Dynamic Excel workbook — a register for up to twelve stakeholders with dropdown ratings, automatic quadrant classification, and priority scoring.
- Engagement plan sheet — approach, frequency, channel, key messages, and relationship owner per stakeholder, with names carried over automatically.
- Twelve-week communication calendar with briefing, report, meeting, and workshop touchpoints, and weekly totals.
- Live dashboard — quadrant spread, sentiment counts, and coverage gaps such as unowned manage-closely stakeholders and resistant high-influence figures.
- Works in Microsoft Excel, Google Sheets, and LibreOffice Calc.
Free edition vs full planner.
| Free edition | With stomwerk projekt | |
|---|---|---|
| Register | Up to 12 stakeholders | Unlimited, with groups, coalitions, and dependency mapping |
| Mapping | One influence/interest snapshot | Multi-wave mapping with sentiment trajectory over time |
| Strategy | Approach, frequency, channel per stakeholder | Quadrant-specific playbooks and message frameworks per audience |
| Calendar | 12-week touchpoint calendar | Full communications plan integrated with milestones and gate reviews |
| Facilitation | Self-serve | Facilitated stakeholder workshop |
| Price | Free | Engagement |
Questions, answered.
What is a stakeholder engagement plan?
A structured record of who can affect a project, how much they can affect it, and what you will do about it: each stakeholder is rated for influence and interest, given a current sentiment, and assigned an engagement approach, a contact frequency, a channel, key messages, and a named relationship owner. The free edition maps up to twelve stakeholders and schedules touchpoints across a twelve-week calendar.
How does the influence/interest matrix work?
It plots each stakeholder on two axes — how much power they hold over the project, and how much its outcome matters to them — producing four quadrants: manage closely (high/high), keep satisfied (high influence, low interest), keep informed (low influence, high interest), and monitor (low/low). The planner classifies each stakeholder automatically from your 1–5 ratings.
Is the Stakeholder Engagement Planner really free?
It will be. The free edition launches without a sign-up wall once final release checks are complete. Until then, preview it here and register interest via the contact form — we will send it the moment it ships. The full instrument remains part of a stomwerk engagement.
Does the workbook work in Google Sheets and LibreOffice?
Yes. It uses standard formulas, dropdown validation, and conditional formatting that behave identically in Excel, Google Sheets, and LibreOffice Calc.