Content Studio — production that stays on brand.
Content drifts when production outruns governance. Content Studio pairs a browser studio that builds LinkedIn assets from six locked templates with an operating workbook that plans the pipeline and holds every batch to the brand gate — one view of what ships, when, and whether it still looks like you.
What it does.
The web studio is a canvas-based production tool. You pick one of six templates — Quote, Stat, Tip, Announcement, Carousel, Before/After — choose a LinkedIn format, type your message, and the studio composes the asset on a palette and wordmark locked to the design system. Export as PNG or copy straight to the clipboard. Everything renders in your browser; nothing is sent anywhere.
The workbook is the governance half. It plans a 10-asset production pipeline with the same templates, formats, and campaign tracks as the studio, scores each piece from idea to published, and runs a six-check brand gate drawn from the stomwerk design system. The dashboard turns both into one operating view: production progress, template and campaign load, brand gate score, and a plain-English verdict.
Inside the free edition.
- Interactive web studio — six locked templates across four LinkedIn formats (post, landscape, story, banner), rendered entirely in your browser.
- Campaign library with four preset tracks: Product Launch, Industry Insight, Behind the Brand, and Thought Leadership.
- Brand palette and two-tone wordmark locked to the design system — assets cannot drift off-palette.
- Dynamic Excel workbook — a 10-asset production plan with dropdowns, a six-check brand gate, and a live dashboard with RAG status.
- PNG export and clipboard copy from the studio; the workbook works in Microsoft Excel, Google Sheets, and LibreOffice Calc.
Free edition vs full system.
| Free edition | With stomwerk scale | |
|---|---|---|
| Production plan | 10 assets, one channel (LinkedIn) | Multi-channel production system on a rolling calendar |
| Templates | Six fixed templates | Custom template system built around your messaging architecture |
| Brand governance | Six-check gate, self-scored | Calibrated criteria, named gatekeepers, and an approval workflow |
| Facilitation | Self-serve | Facilitated content operations session |
| Price | Free | Engagement |
Questions, answered.
What is the Content Studio?
A free tool for producing and governing on-brand content in one operating view. The web studio builds LinkedIn assets — quotes, stats, tips, announcements, carousels, and before/after comparisons — on a canvas locked to a six-swatch brand palette, with PNG export and a campaign library. The companion workbook plans the pipeline, holds every batch to a six-check brand gate, and computes progress, template load, and a brand gate score automatically.
Is the Content Studio really free?
It will be. The free edition launches without a sign-up wall once final release checks are complete. Until then, preview it here and register interest via the contact form — we will send it the moment it ships. The full instrument remains part of a stomwerk engagement.
Does the workbook work in Google Sheets and LibreOffice?
Yes. It uses standard formulas, dropdown validation, and conditional formatting that behave identically in Excel, Google Sheets, and LibreOffice Calc.
Does my content leave the browser?
No. The web studio renders every asset locally on an HTML canvas — nothing is uploaded, tracked, or sent to a server. Exported PNGs are produced on your machine, and the workbook lives entirely in your own spreadsheet environment.